Next Monday,
Aberdeen Asset Management executives will do something they've never done before: roll out an ad campaign on U.S. shores. A company spokesperson confirmed to the
The MFWire that Aberdeen is spending more than a million dollars on a six-week
ad campaign that kicks off on Monday, April 12.
Aberdeen created the ads with New York-based S
oubriet Byrne & Associates and
Ogilvy Group UK in London.
The ads will run in print publications such as the
Wall Street Journal and
Barrons and on the online homes of WSJ,
SmartMoney,
RegisteredRep and
Financial Planning.
"The 'Useful tools' ad campaign explains the fundamental and mainstream equity investing style of Aberdeen around the world," according to the Aberdeen spokesperson. 
Correction: A previous version of this story incorrectly stated the start date of the Aberdeen campaign.
Edited by:
Armie Margaret Lee
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