GE Asset Management Incorporated has added two senior sales professionals to its intermediary business team.

Bill Manthorne, has joined the firm as vice president of sub-advised sales, reporting to Mike Cosgrove, president and CEO of the mutual funds and intermediary business. Also, Brian McCarthy, joins as DCIO channel leader, reporting to Joe Connors, senior vice president of DCIO and annuity channels. Both roles are newly-created positions.

Manthorne joins GEAM from BNY Mellon Asset Management, where he was senior vice president of retirement and sub-advisory sales. In this role he marketed investment strategies of the firm�s 20 subsidiaries to intermediaries including variable insurance platforms, DC providers and corporate plan sponsors. Previously he held sales roles at CitiStreet, IXIS Asset Management and Fidelity Investments.

McCarthy most recently served as managing director of national accounts for investment only for the Hartford Mutual Funds, with responsibility for sales and relationship management for the recordkeeping channel.

BILL MANTHORNE AND BRIAN McCARTHY JOIN GE ASSET MANAGEMENT Sales Team Additions to Drive Continued Growth of Firm�s Intermediary Business Presence

Stamford, CT � March 7, 2011 � GE Asset Management Incorporated (GEAM) today announced the addition of two senior sales professionals to its intermediary business team. Bill Manthorne, a 17-year industry veteran, has joined the firm as Vice President � Sub-Advised Sales, reporting to Mike Cosgrove, President and CEO � Mutual Funds and Intermediary Business. Brian McCarthy, who brings almost 20 years of experience to GEAM, joins as Defined Contribution Investment Only (DCIO) Channel Leader, reporting to Joe Connors, Senior Vice President � DCIO and Annuity Channels. Both roles are newly-created positions that expand GEAM�s sales presence in two critical areas of its intermediary business.

These additions reflect a continued GEAM commitment to the sub-advisory and DCIO markets, where it has for several years placed increasing emphasis on developing new relationships and significantly growing assets under management. The two channels represent natural extensions of GEAM�s history as an institutional asset manager, which is built on its 80-year heritage of investment expertise and origins as the manager of GE�s U.S. Pension Trust. �Bill�s experience and expertise in the sub-advisory space make him an exceptional choice to augment our distribution efforts in this market,� said Cosgrove. �His presence on our team is another key component in our strategy to enhance our effectiveness throughout GEAM�s intermediary business with additional, talented resources.�

�Brian is a proven sales professional with an extensive network of relationships in the retirement market,� added Connors. �As we build on our existing DCIO business, we will rely on his knowledge and skills to help us reach a larger group of investors that can benefit from our capabilities as longterm investors.�

Manthorne, an accomplished industry professional with experience in sales, relationship management, marketing and strategic planning, joins GEAM from BNY Mellon Asset Management, where he was Senior Vice President � Retirement and Sub-Advisory Sales. In this role he marketed investment strategies of the firm�s 20 subsidiaries to intermediaries including variable insurance platforms, DC providers and corporate plan sponsors. Previously he held sales roles at CitiStreet, IXIS Asset Management and Fidelity Investments. He received his BA in Political Science from the University of New Hampshire.

McCarthy most recently served as Managing Director � National Accounts Investment Only with The Hartford Mutual Funds, with responsibility for sales and relationship management for the recordkeeping channel. Earlier in his career he held sales and relationship management roles at Smith Brothers Insurance, Genworth Financial and Fidelity Investments. McCarthy received his BS in Finance from St. Thomas Aquinas College and an MBA from Iona College.

About GE Asset Management Incorporated GEAM is a global asset manager wholly owned by General Electric Company, an advanced technology, services and finance company taking on the world�s toughest challenges. Built on an 80- year heritage of investment experience, GEAM, along with its subsidiaries, today manages approximately $119 billion (as of December 31, 2010) in total assets. Portfolios managed by GEAM and its subsidiaries include client assets for leading institutions and individual investors around the world, and the $45 billion GE U.S. Pension Trust. Investment strategies are offered across all major asset classes, including U.S. and non-U.S. equities, fixed income, and alternative assets. Securities offered through GE Investment Distributors, Inc., a registered broker-dealer (Member FINRA & SIPC), a wholly-owned subsidiary of GE Asset Management Incorporated.

For further information, contact: Chris Linehan, GE Asset Management (203) 708-3193 chris.linehan@ge.com

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