Quantcast
The MFWire
Manage Email Alerts | Sponsorships | About MFWire | Who We Are

Subscribe to MFWire.com's News Alerts [click]

Rating:Which Firms Are Best at Social Media? Not Rated 0.0 Email Routing List Email & Route  Print Print
Tuesday, April 23, 2013

Which Firms Are Best at Social Media?

Reported by Ben Geier

Its a social media driven world, yet the asset management business apparently doesn't try very hard to evaluate that part of strategy, according to a new report from kasina.

The research firm found that only 26 percent of shops have quantifiable objectives for social media use.

The report did name the top five firms for social media use: Vanguard [profile], Sun Life, iShares [profile], Putnam [profile] and Franklin Templeton [profile]

The company news release is below.


Company Press Release

Leading Asset Managers In Social Media Integrate Strategies Across the Sales Cycle

kasina's new report ranks Vanguard, Sun Life, iShares, Putnam and Franklin Templeton Investments as the top five asset managers for social media practices. It also reveals that only 26% of firms have quantifiable objectives for their social media ROI.

NEW YORK, April 23, 2013 - While asset managers' use of social media to garner more business from advisors has surged in recent years, only 26% of firms attempt to quantify their returns on those efforts, according to a new report from kasina entitled Building a Competitive Social Media Competency. As a result, three-quarters are missing valuable opportunities to develop more effective campaigns that drive bottom-line results and demonstrate the value of social media to gain more resources and firm-wide participation.

"As financial advisors become increasingly hard to reach through traditional means, asset managers must become more adept at showcasing their products and expertise where advisors are-in social media," says Jenny Chu, Senior Research Analyst at kasina. "But too many firms are flying blind. Without a carefully crafted strategy and tracking what works and what doesn't, they'll never maximize their results."
 

Stay ahead of the news ... Sign up for our email alerts now
CLICK HERE

0.0
 Do You Recommend This Story?



GO TO: MFWire
Return to Top
 News Archives
2024: Q4Q3Q2Q1
2023: Q4Q3Q2Q1
2022: Q4Q3Q2Q1
2021: Q4Q3Q2Q1
2020: Q4Q3Q2Q1
2019: Q4Q3Q2Q1
2018: Q4Q3Q2Q1
2017: Q4Q3Q2Q1
2016: Q4Q3Q2Q1
2015: Q4Q3Q2Q1
2014: Q4Q3Q2Q1
2013: Q4Q3Q2Q1
2012: Q4Q3Q2Q1
2011: Q4Q3Q2Q1
2010: Q4Q3Q2Q1
2009: Q4Q3Q2Q1
2008: Q4Q3Q2Q1
2007: Q4Q3Q2Q1
2006: Q4Q3Q2Q1
2005: Q4Q3Q2Q1
2004: Q4Q3Q2Q1
2003: Q4Q3Q2Q1
2002: Q4Q3Q2Q1
 Subscribe via RSS:
Raw XML
Add to My Yahoo!
follow us in feedly




©All rights reserved to InvestmentWires, Inc. 1997-2024
14 Wall Street | 20th Floor | New York, NY 10005 | P: 212-331-8968 | F: 212-331-8998
Privacy Policy :: Terms of Use