In April 2016, Great-West Financial unveiled its freshly-consolidated, freshly-rebranded Great-West Investments arm, with about 70 people and more than $85 billion in assets under management or supervision. Great-West Investments encompasses: Great-West Capital Management (GWCM, $34 billion in AUM as of the end of 2015, and advisor to the Great-West Funds) and Advised Assets Group. (The funds had previously used the Maxim Funds brand.)
The asset management consolidation came a year and a half after Great-West Financial and sister company Putnam [profile] combined their retirement plan businesses with the old J.P. Morgan retirement business to create the Empower Retirement, a giant retirement plan recordkeeping business. Great-West is part of the Canadian Power Financial empire controlled by the Desmarais family.
Great-West Investments' product offerings include: annuities (both deferred income and variable), asset allocation solutions (including target date and target risk funds), retirement income solutions, retirement plan managed accounts, stable value funds, and traditional stock and bond mutual funds. And GWCM does use third-party subadvisors for some of the Great-West Funds.