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Rating:Newly Rebranded Fund Family Seeks Recognition Not Rated 0.0 Email Routing List Email & Route  Print Print
Thursday, April 24, 2008

Newly Rebranded Fund Family Seeks Recognition

Reported by Erin Kello

RidgeWorth Capital Management is embarking on a media push to promote its new name. Last month the company formerly known as Trusco Capital Management, re-christened itself and the STI Classic funds it advised with the RidgeWorth name.

The Atlanta-based company has started an advisor-centric PR and advertising campaign aimed at getting advisors to recognize the RidgeWorth brand, David Craig, RidgeWorth's director of marketing, told The MFWire

The campaign will consist of advertisement placed in Financial Planning, Investment Advisor, Institutional Investor, Pensions & Investments, and Wealth Management magazines.

Craig said the company is also giving online advertising a go with an ad on Ignites.  

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