The MFWire
Manage Email Alerts | Sponsorships | About MFWire | Who We Are

Subscribe to MFWire.com's News Alerts [click]

Rating:The Sun Is Rising on Brazos Not Rated 3.0 Email Routing List Email & Route  Print Print
Tuesday, May 01, 2001

The Sun Is Rising on Brazos

Reported by Tamiko Toland

Why keep a good thing to yourself? Not out of selfishness, if you're SunAmerica Mutual Funds. After AIG's 1999 acquisition of John McStay Investment Counsel and its Brazos Mutual Funds, only the REIT and small-cap funds immediately made it into SunAmerica's lineup. Today, the firm announced that it is marketing the full complement of funds under the name SunAmerica Brazos.

Why the delay?

The funds weren't ready out of the box because Dallas-based Brazos had been marketed to a completely different clientele.

"Before AIG purchased a stake in John McStay Investment Counsel, the funds were only offered in institutional share classes," explained Betsy Treitler, vice president of marketing and communications. "We had to offer new share classes, and they have their own distinctive track records."

Furthermore, SunAmerica decided to bide its time preparing a marketing campaign that would fully integrate all the Brazos offerings without dropping the ball.

"We actually provided fund administration for the Brazos Funds, so I think it was strictly a matter of integrating in an organized matter," said Treitler. "You want to take a scheduled approach and get all your ducks in a line and do a full-court press."

To help the push, SunAmerica has armed its squad with snazzy new uniforms. The firm is coming out with a new look for its core funds (1.7 MB PDF file) and SunAmerica Brazos Funds (2.4 MB PDF file).

Including the full complement of Brazos Funds, SunAmerica offers 31 mutual funds available in A, B, and II share classes. 

Stay ahead of the news ... Sign up for our email alerts now

 Do You Recommend This Story?

Return to Top
 News Archives
2022: Q4Q3Q2Q1
2021: Q4Q3Q2Q1
2020: Q4Q3Q2Q1
2019: Q4Q3Q2Q1
2018: Q4Q3Q2Q1
2017: Q4Q3Q2Q1
2016: Q4Q3Q2Q1
2015: Q4Q3Q2Q1
2014: Q4Q3Q2Q1
2013: Q4Q3Q2Q1
2012: Q4Q3Q2Q1
2011: Q4Q3Q2Q1
2010: Q4Q3Q2Q1
2009: Q4Q3Q2Q1
2008: Q4Q3Q2Q1
2007: Q4Q3Q2Q1
2006: Q4Q3Q2Q1
2005: Q4Q3Q2Q1
2004: Q4Q3Q2Q1
2003: Q4Q3Q2Q1
2002: Q4Q3Q2Q1
 Subscribe via RSS:
Add to My Yahoo!
follow us in feedly

©All rights reserved to InvestmentWires, Inc. 1997-2022
14 Wall Street | 20th Floor | New York, NY 10005 | P: 212-331-8968 | F: 212-331-8998
Privacy Policy :: Terms of Use