Quantcast
The MFWire
Manage Email Alerts | Sponsorships | About MFWire | Who We Are

Subscribe to MFWire.com's News Alerts [click]

Rating:Forward Makes a Marketing Push Not Rated 0.0 Email Routing List Email & Route  Print Print
Tuesday, August 28, 2012

Forward Makes a Marketing Push

Reported by Chris Cumming

Forward Management [profile] has hired Shaunda Toomasson to be director of product marketing, and is prepping a new promotion strategy and enhanced online marketing efforts. Forward managing director of strategy, thought leadership and marketing Paul Schaeffer confirmed the hiring and briefly discussed the firm's future plans with MFWire.

Toomasson is coming to Forward from Franklin Templeton, where she was senior product marketing manager. At Forward, she will be in charge of a marketing team of approximately ten members, focusing on product managers, and will report to vice president of marketing Charlene St. John, who reports to Schaeffer. Toomasson's first day at Forward was August 20.

Schaeffer said that her role will be to "make sure that we have a comprehensive marketing strategy for all of our products, and that those strategies are integrated with our sales team."

Schaeffer said that this is a new position with Forward. The company has been expanding its overall marketing efforts over the last 12 to 18 months, Schaeffer said, with a rebranding, the rollout of a new website and increased online marketing efforts. Forward has made three new hires or promotions to the marketing team, Schaeffer said.

And there's more to come. Schaeffer said that Forward is planning to begin a new promotions strategy this fall and a much stronger effort in promoting the brand through social media, an effort will include the launch of two new blogs. 

Stay ahead of the news ... Sign up for our email alerts now
CLICK HERE

0.0
 Do You Recommend This Story?



GO TO: MFWire
Return to Top
 News Archives
2025: Q3Q2Q1
2024: Q4Q3Q2Q1
2023: Q4Q3Q2Q1
2022: Q4Q3Q2Q1
2021: Q4Q3Q2Q1
2020: Q4Q3Q2Q1
2019: Q4Q3Q2Q1
2018: Q4Q3Q2Q1
2017: Q4Q3Q2Q1
2016: Q4Q3Q2Q1
2015: Q4Q3Q2Q1
2014: Q4Q3Q2Q1
2013: Q4Q3Q2Q1
2012: Q4Q3Q2Q1
2011: Q4Q3Q2Q1
2010: Q4Q3Q2Q1
2009: Q4Q3Q2Q1
2008: Q4Q3Q2Q1
2007: Q4Q3Q2Q1
2006: Q4Q3Q2Q1
2005: Q4Q3Q2Q1
2004: Q4Q3Q2Q1
2003: Q4Q3Q2Q1
2002: Q4Q3Q2Q1
 Subscribe via RSS:
Raw XML
Add to My Yahoo!
follow us in feedly


  1. MFDF Director Discussion Series - Open Forum (New York), July 22
  2. MFDF Ask Anything webinar - AI Edition, July 24
  3. MFDF webinar - Use of Derivatives by RICs, July 29
  4. MFDF Director Discussion Series - Open Forum (Columbus, Ohio), August 20
  5. Samfund Soiree Boston 2025, August 21
  6. MFDF webinar - The Audit Committee Chair's Guide to Balancing Duties and Emerging Issues, September 3
  7. ICI ETF Conference, Sep 8-10
  8. Nicsa webinar - Reimagining Reconciliation: AI, Regulation, and Capital Markets Transformation, September 10
  9. MFDF webinar - Series Trust Funds - Compliance and Board Reporting, September 10
  10. MFDF In Focus - Board Oversight of DEI in Current Landscape, September 11
  11. MFDF webinar - MFDF 15(c) White Paper Webinar Series: Part 4 – Enforcement Action Takeaways, September 16
  12. MFDF webinar - Latest in Closed-End Funds Litigations, September 23
  13. MFDF webinar - Fixed Income Insights: Navigating Market Trends & Opportunities, September 24
  14. MFDF webinar - Risk Management Essentials for RICs and Boards, September 29
  15. MFDF webinar - Diligent - Tools for Fund Board Book, October 1
  16. 10th annual Fuse Forum, October 8
  17. MFDF webinar - Essential Strategies in Board Oversight of Operational Risk Management, October 14
  18. 2025 MMI Annual Conference, Oct 15-17
  19. MFDF webinar - Series Trust Funds - Effective Board Relationships with Advisers, October 15
  20. MFDF In Focus webinar - Audit Committee Chair, November 5
  21. MFDF webinar - Mutual Fund CCO Compensations: The MPI Annual Survey Update, November 13
  22. MFDF 2026 Directors' Institute, January 26 - 28, 2026
  23. MFDF 2026 Fund Governance & Regulatory Insights Conference, March 5 - 6, 2026




©All rights reserved to InvestmentWires, Inc. 1997-2025
14 Wall Street | 20th Floor | New York, NY 10005 | P: 212-331-8968 | F: 212-331-8998
Privacy Policy :: Terms of Use