In the film Shadow of the Vampire
, John Malcovich's character, film director Frederich Wilhelm Murnau tells William Dafoe's Nosferatu that "If it's not in the frame, it doesn't exist."
A similar rule seems to apply now to advisors, asset managers and the Internet.
Digital engagement has become such a critical component of the asset manager-advisor relationship that the managerís online capabilities influences the overall perception of the firm for a majority of financial advisors, according to a new report from kasina titled What Advisors Do Online 2013
. In fact, the report suggests that a fund firm's online capabilities affects the perceptions that three out of five advisors have of an asset manager.
A number of firms in the asset management industry have caught the Internet bug. AlpineWoods Capital launched a new website
, while ING Financial Partners
launched a new online wealth management platform
the way it garners comments from advisors via the Internet, while BMO kicked up its online presence
. OpFunds did the same
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