Five of the ten most popular ETFs this year are Vanguard [profile] ETFs, and three are iShares [profile] ETFs.

That's one tidbit from the November 2014 ETP Landscape report just put out by iShares parent BlackRock.

As of November 30, the most popular ETFs in the U.S., by net inflows, are:

1. the iShares Core S&P 500 ETF, with $9.819 billion in net inflows;
2. the Vanguard S&P 500 ETF, $9.105 billion;
3. the SPDR S&P 500 ETF [profile], $6.985 billion;
4. the Vanguard Total Stock Market ETF, $6.632 billion;
5. the Vanguard FTSE Developed Markets ETF, $5.940 billion;
6. the iShares Core U.S. Aggregate Bond ETF, $5.744 billion;
7. the Vanguard Total Bond Market ETF, $5.576 billion;
8. the Vanguard REIT ETF, $4.327 billion;
9. the iShares MSCI EAFE ETF, $3.917 billion; and
10. the WisdomTree Europe Hedged Equity ETF [profile], $3.788 billion.

On the flip side, the set of hardest hit ETFs by year-to-date net outflows is more diverse:

1. the PowerShares QQQ ETF [profile], with $7.628 billion in net outflows;
2. the iShares MSCI Emerging Markets ETF, $3.194 billion;
3. the Market Vectors Agribusiness ETF [profile], $3.060 billion;
4. the SPDR Gold ETF, $2.990 billion;
5. the Technology Select SPDR ETF, $2.032 billion;
6. the ProShares Ultra S&P 500 ETF [profile], $1.552 billion;
7. the Materials Select SPDR ETF, $1.474 billion;
8. the Pimco Total Return ETF [profile], $1.216 billion;
9. the SPDR S&P MidCap 400 ETF, $1.187 billion; and
10. the ProShares Ultra MidCap 400 ETF.
    
    The 41-page report also shows ETF product and asset growth (1,656 U.S. exchange-traded products, with $1.988 trillion, as of November 30), a ranking of the top U.S. providers, and flows by asset class. It also offers a host of findings about the ETF industry worldwide. 
    
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