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Rating:Columbia Threads the Branding Needle Not Rated 0.0 Email Routing List Email & Route  Print Print
Monday, January 12, 2015

Columbia Threads the Branding Needle

News summary by MFWire's editors

Say goodbye to Columbia Management and Threadneedle Investments, and say hello to Columbia Threadneedle Investments [profile].

Beth Healy of the Boston Globe reports that Minneapolis-based Ameriprise Financial is combining the brands of Boston-based Columbia and UK-based Threadneedle. Combined they work with about $505 billion in assets, putting them 30th among global investment managers.

Ameriprise made the news official this morning, as expected.

"This is a big step for us," Ted Truscott, chief of global asset management at Ameriprise, tells the Globe. "We are not doing this for show."

Columbia is amalgam of a host of brands combined over the years. On the flip side, Threadneedle is a largely unknown brand in the U.S. outside of large institutional investors, yet it is a storied brand in the UK. 

Edited by: Neil Anderson, Managing Editor

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