The MFWire
Manage Email Alerts | Sponsorships | About MFWire | Who We Are

Subscribe to MFWire.com's News Alerts [click]

Rating:Van Eck's Branding Trajectory Shifts Not Rated 0.0 Email Routing List Email & Route  Print Print
Wednesday, March 23, 2016

Van Eck's Branding Trajectory Shifts

Reported by Neil Anderson, Managing Editor

A New York City-based asset manager is unifying its brand globally, and that includes dropping a standalone brand for its ETF business.

Catherine "Cari" Cardaci
Van Eck Global
Chief Marketing Officer
Cari Cardaci, chief marketing officer of Van Eck Global, confirms that its businesses will all use the VanEck [profile] brand, and that the Market Vectors ETF line will become the VanEck Vectors ETF line. The change will happen in stages and is slated to start on May 1.

Addison, an agency also based in New York, worked with VanEck on the brand consolidation.

The 61-year-old firm now has about $24.7 billion in AUM, and its Market Vectors ETF business dates back to 2006. VanEck's tagline is "Access the opportunities."

"We really wanted to be focused and unique and a little bit more simple," Cardaci tells MFWire. "We knew that the Market Vectors brand has a lot of value. We wanted to keep that value and build on that value." 

Stay ahead of the news ... Sign up for our email alerts now

 Do You Recommend This Story?

Return to Top
 News Archives
2024: Q1
2023: Q4Q3Q2Q1
2022: Q4Q3Q2Q1
2021: Q4Q3Q2Q1
2020: Q4Q3Q2Q1
2019: Q4Q3Q2Q1
2018: Q4Q3Q2Q1
2017: Q4Q3Q2Q1
2016: Q4Q3Q2Q1
2015: Q4Q3Q2Q1
2014: Q4Q3Q2Q1
2013: Q4Q3Q2Q1
2012: Q4Q3Q2Q1
2011: Q4Q3Q2Q1
2010: Q4Q3Q2Q1
2009: Q4Q3Q2Q1
2008: Q4Q3Q2Q1
2007: Q4Q3Q2Q1
2006: Q4Q3Q2Q1
2005: Q4Q3Q2Q1
2004: Q4Q3Q2Q1
2003: Q4Q3Q2Q1
2002: Q4Q3Q2Q1
 Subscribe via RSS:
Add to My Yahoo!
follow us in feedly

©All rights reserved to InvestmentWires, Inc. 1997-2024
14 Wall Street | 20th Floor | New York, NY 10005 | P: 212-331-8968 | F: 212-331-8998
Privacy Policy :: Terms of Use