Quantcast
The MFWire
Manage Email Alerts | Sponsorships | About MFWire | Who We Are

Subscribe to MFWire.com's News Alerts [click]

Rating:A Gotham ETF Startup Helps Others Market Not Rated 0.0 Email Routing List Email & Route  Print Print
Monday, November 16, 2020

A Gotham ETF Startup Helps Others Market

Reported by Lauren Corradi, Editorial Intern

A two-year-old startup ETF shop recently launched a new arm to help other asset managers.

New York City-based Defiance ETFs launched Defiance Analytics, a digital marketing technology platform dedicated to asset management distribution for the 'retail investor.'

"What is going on right now in finance is there is a massive transfer of wealth ... and what we realize is that people our age want to invest in things they believe in, so fast forward to today, Defiance Analytics gives asset management a chance to raise assets in the most competitive industry, Matthew Bielski, CEO of Defiance ETFs tells MFwire.

The new platform powers an asset gathering machine, which has activated financial institutions to license its marketing technology as a SaaS (Software-as-a-Service), in order to digitally distribute ETFs and other investment products in both the self-directed and retail channels.

Bielski explains to MFWire there are many barriers to enter the ETF space, such as it taking three years to even enter, and once an ETF firm does, success is hard to come by; "The success is impossible. Some are, but most aren't," Bielski tells MFWire.

"Defined Analytics is an asset gathering company for technology," Bielski tells MFWire. "What that means is that we give an ETF the best chance of being successful through our digital platform. And the reason why ETFs are not successful is they aren't gathering assets."

"We not only have the best digital marketing but we also have the most ETF expertise in the industry," Bielski explains to MFWire. ETF asset managers and FinTech companies around the world make up the Defiance Analytics client and prospect base; "Some of our clients are some of the largest in tech companies in the world, and ETF providers," Bielski tells MFWire. "They are all long term strategic partnerships, and we work very closely with these firms."

"The acceleration and growth of our business has been impacted by COVID," Jacob Ingram, chief marketing officer at Defiance ETF, tells 401kwire.

"Defiance Analytics was built before COVID, we just hadn't launched it ... then COVID accelerated it significantly because wholesalers are sitting at home trying to sell ETFs," Bielski explains to MFWire. "How can you give products to advisors without being a sales person? [With Defiance Analytics] we can deliver products, ETFs, in a time where we are all at home and working from home." 

Stay ahead of the news ... Sign up for our email alerts now
CLICK HERE

0.0
 Do You Recommend This Story?



GO TO: MFWire
Return to Top
 News Archives
2021: Q1
2020: Q4Q3Q2Q1
2019: Q4Q3Q2Q1
2018: Q4Q3Q2Q1
2017: Q4Q3Q2Q1
2016: Q4Q3Q2Q1
2015: Q4Q3Q2Q1
2014: Q4Q3Q2Q1
2013: Q4Q3Q2Q1
2012: Q4Q3Q2Q1
2011: Q4Q3Q2Q1
2010: Q4Q3Q2Q1
2009: Q4Q3Q2Q1
2008: Q4Q3Q2Q1
2007: Q4Q3Q2Q1
2006: Q4Q3Q2Q1
2005: Q4Q3Q2Q1
2004: Q4Q3Q2Q1
2003: Q4Q3Q2Q1
2002: Q4Q3Q2Q1
 Subscribe via RSS:
Raw XML
Add to My Yahoo!
follow us in feedly


  1. IDC Foundations for Fund Directors, Mar 1-2
  2. MFDF webinar - Board Oversight of ETFs, March 3
  3. FinReg Outlook 2021, March 10
  4. MFDF Director Discussion Series - Open Forum via Zoom (Midwest), March 10
  5. Irish Funds North American Digital Seminar, March 11
  6. MFDF webinar - Municipal and Taxable Fixed Income — A Multi-Speed Recovery, March 12
  7. 2021 Virtual Mutual Funds and Investment Management Conference, Mar 15-19
  8. SEC & DOL Standard of Conduct Rulemakings — Present & Future Considerations, March 23
  9. MFDF Director Discussion Series - Open Forum via Zoom, March 24
  10. ETFGI Global ETFs Insights Summit - ESG & Active ETF Trends, Mar 24-25
  11. MFDF webinar - Asset Management M&A for Fund Directors — Recent Trends and Governance Issues, March 31
  12. MFDF Director Discussion Series - Open Forum via Zoom, April 7
  13. MFDF In Focus: Board Oversight of Sub-advisers, April 15
  14. ETF.com Awards 2020, April 20
  15. The 31st Sub-Advised Funds Forum, Apr 20-21
  16. MFDF Director Discussion Series - Open Forum via Zoom (Northeast), April 21
  17. FIASI virtual event - ESG in Fixed Income: Shining a Light on Transparency, Apr 22-23
  18. 44th Annual AIMSE Marketing & Sales Conference, May 2-4
  19. MFDF Director Discussion Series - Open Forum via Zoom (Southeast), May 5
  20. ICI 2021 General Membership Meeting - Day 1, May 6
  21. ICI 2021 General Membership Meeting - Day 2, May 13
  22. 2021 FINRA Annual Conference, May 18-20
  23. MFDF Director Discussion Series - Open Forum via Zoom, May 19
  24. 2nd annual ETFGI Global ETFs Insights Summit - USA, May 19-20
  25. Irish Funds Online Annual Global Funds Conference 2021, May 19-20
  26. MFDF webinar - Fund Director Compensation: MPI Annual Survey (2021), May 20




©All rights reserved to InvestmentWires, Inc. 1997-2021
14 Wall Street | 20th Floor | New York, NY 10005 | P: 212-331-8968 | F: 212-331-8998
Privacy Policy :: Terms of Use