The asset management arm of a money center bank led the active inflows pack yet again last month, according to the latest data from the folks at a publicly traded investment research company.

This article draws from Morningstar Direct data on February 2025 open-end mutual fund and ETF flows, excluding money market funds and funds of funds. (The data also excludes other asset management products, like CITs and SMAs.*) More specifically, this article focuses on the 730 firms (down by 26 month-over-month** from January 2025 but up by 13 year-over-year from February 2024) that offer actively managed long-term mutual funds or ETFs.

J.P. Morgan led the way for a tenth month running, thanks to an estimated $7.51 billion in net February 2025 active inflows, up by $842 million M/M from January 2025 but down by $581 million Y/Y from February 2024. Other big February 2025 active inflows winners included:

Allianz's Pimco, $3.289 billion (up by $219 million M/M, down by $603 million Y/Y);

DFA, $2.864 billion (up by $981 million M/M, up by $1.831 billion Y/Y);

BlackRock (including iShares), $2.741 billion (up by $83 million M/M, down by $265 million Y/Y); and

Rafferty's Direxion, $1.76 billion (up by $952 million M/M, up by $1.68 billion Y/Y).

On the flip side, Fidelity took the active outflows lead last month, thanks to an estimated $5.532 billion in net February 2025 active outflows, a $7.248-billion net flows drop M/M from January 2025 and a $16.928-billion net flows drop Y/Y from February 2024. Other big February 2025 active outflows sufferers included:

Capital Group (home of American Funds), $3.77 billion (down by $2.721 billion M/M, down by $502 million Y/Y);

Vanguard, $3.652 billion (down by $3.393 billion M/M, up by $678 million Y/Y);

T. Rowe Price, $2.896 billon (down by $2.158 billion M/M, up by $1.279 billion Y/Y); and

Franklin Templeton (including Putnam and Royce), $1.907 billion (down by $1.071 billion M/M, down by $341 million Y/Y).

Overall, active funds brought in a combined $2.285 billion net inflows in February 2025, up by $10.331 billion M/M from January 2025 but down by $12.708 billion Y/Y from February 2024. (It was the industry's first net active inflows in 11 months.) 49 percent (358) of active fund families brought in net active inflows in February 2025, down M/M from 49.5 percent but up Y/Y from 44.8 percent.

*This caveat is particularly important for large fund firms, many of which are big players in the 401(k) business, where collective investment trusts (CITs) and separately managed accounts (SMAs) are commonly used alternatives to traditional mutual funds.

**This M/M drop in the fund firm count is largely one of classification, as MFWire now labels all ETF families advised by Tidal Investments as one entry together. See Tidal's profile for a list of firms that the ETF-in-a-box shop works with. 

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