The MFWire
Manage Email Alerts | Sponsorships | About MFWire | Who We Are

Subscribe to MFWire.com's News Alerts [click]

Rating:Fundsters Have Boosted Headcount Here By 25 Percent Not Rated 5.0 Email Routing List Email & Route  Print Print
Wednesday, December 20, 2023

Fundsters Have Boosted Headcount Here By 25 Percent

Reported by Neil Anderson, Managing Editor

Fundster leaders have noticeably increased their focus on a particular area of their teams recently.

Thomas "Neil" Bathon
Fuse Research Network
Founder, Partner
The average asset manager in 2023 has 41.1 full-time employees in their marketing department, according to new research unveiled last week by the team at Fuse Research Network. That's more than 24.5-percent higher than the average of 33 marketing FTEs for the prior five years (2018 through 2022).

The finding comes from a recently released Fuse report, entitled Marketing 2023: Optimizing Marketing Strategies.

"Despite challenging market and economic conditions, the number of marketing full-time employees has continued to grow while hiring plans remain relatively robust," the Fuse team writes.

Michael Evans, director of BenchMark research at Fuse, confirms that the marketing headcount boost is happening across firms of different sizes, despite recent industry layoffs.

"Growth in marketing personnel, not only at the overall level but also across all firm tiers, validates that many of the changes that elevated marketing's role during the pandemic are here to stay, and the contributions of marketing to the sales effort will only increase," Evans states. "It is particularly telling that marketing headcount has grown, even as firms implement significant cost-cutting measures. Firm leadership likely does not want to risk the ground marketing has gained over the last several years regarding its influence and impact on sales." 

Stay ahead of the news ... Sign up for our email alerts now

 Do You Recommend This Story?

Return to Top
 News Archives
2024: Q2Q1
2023: Q4Q3Q2Q1
2022: Q4Q3Q2Q1
2021: Q4Q3Q2Q1
2020: Q4Q3Q2Q1
2019: Q4Q3Q2Q1
2018: Q4Q3Q2Q1
2017: Q4Q3Q2Q1
2016: Q4Q3Q2Q1
2015: Q4Q3Q2Q1
2014: Q4Q3Q2Q1
2013: Q4Q3Q2Q1
2012: Q4Q3Q2Q1
2011: Q4Q3Q2Q1
2010: Q4Q3Q2Q1
2009: Q4Q3Q2Q1
2008: Q4Q3Q2Q1
2007: Q4Q3Q2Q1
2006: Q4Q3Q2Q1
2005: Q4Q3Q2Q1
2004: Q4Q3Q2Q1
2003: Q4Q3Q2Q1
2002: Q4Q3Q2Q1
 Subscribe via RSS:
Add to My Yahoo!
follow us in feedly

©All rights reserved to InvestmentWires, Inc. 1997-2024
14 Wall Street | 20th Floor | New York, NY 10005 | P: 212-331-8968 | F: 212-331-8998
Privacy Policy :: Terms of Use