A broker-dealer's subadvised fund family regained the lead last month by one proportional measure, according to the latest data from the folks at a publicly traded investment research firm.

This article draws on Morningstar Direct data on July 2025 mutual fund and ETF flows, excluding money market funds and funds of funds. (Other asset management products, like CITs and separate accounts, are also not included.)

Edward Jones' Bridge Builder pulled ahead last month, thanks to an estimated $159 million per fund in net July 2025 inflows, up by $72 million month-over-month from June 2025 and year-over-year from July 2024. Other big July 2025 inflows winners included:

Neos, $142 million per fund (up by $1 million M/M, up by $66 million Y/Y);

Ark, $125 million per fund (up by $129 million M/M, up by $172 million Y/Y);

Wedbush, $125 million per fund; and

Eagle Capital, $105 million per fund (up by $157 million M/M, up by $79 million Y/Y).

Bridge Builder also led the inflows pack proportionately over the last year, thanks to an estimated $1.275 billion in net inflows for the trailing twelve months ending on July 31, 2025. Other big TTM inflows winners included: Neos, $667 million; and Eagle, $588 million.

On the flip side, Primecap led the outflows pack for a second month in a row, thanks to an estimated $149 million per fund in net July 2025 outflows, down by $81 million M/M from June 2025 but up by $39 million Y/Y from July 2024. Other big July 2025 outflows sufferers included:

Edgewood, $118 million per fund (down by $57 million M/M, up by $49 million Y/Y);

FMI, $60 million per fund (up by $19 million M/M, up by $58 million Y/Y);

Ruane Cunniff's Sequoia, $50 million per fund (a $68 million net flows drop M/M, up by $28 million Y/Y); and

Akre, $43 million per fund (up by $17 million M/M, down by $62 million Y/Y).

Edgewood led the outflows pack over the last year, thanks to an estimated $2.19 billion per fund in net TTM outflows as of July 31. Other big outflows sufferers included: Primecap, $1.858 billion; and Independent Franchise Partners, $734 million.

The whole long-term mutual fund and ETF industry brought in $1.731 per fund in net July 2025 inflows. That's up by $576,000 M/M but down by $193,000 Y/Y.

As of July 31, 2025, the industry brought in $15.347 million per fund in net TTM inflows. 

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