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Rating:An Asset Management Firm Finds a Marketing Head Not Rated 0.0 Email Routing List Email & Route  Print Print
Tuesday, December 18, 2012

An Asset Management Firm Finds a Marketing Head

Reported by Tommy Fernandez

John Hancock Funds [profile] has hired Karen McCafferty to serve as senior vice president and head of marketing.

McCafferty joined the company on December 10 and reports to Andrew Arnott, president & chief executive of John Hancock Funds.

She was previously with Sovereign Bank and held positions at Putnam [profile] and the Boston ad firm Hill Holiday.

In November, Carey Foran Hoch, a senior vice president who oversaw the marketing of all of Hancock's mutual fund products, as well as served as general manager of Hancock's college saving business, was hired away by Fidelity [profile].

Here's the press release for the hire:

Company Press Release

John Hancock Funds Names Karen A. McCafferty To Head Marketing

BOSTON, December 18, 2012  – John Hancock Funds said that it has hired Karen A. McCafferty as Senior Vice President and head of marketing.  Ms. McCafferty, who joined the company on December 10, reports to Andrew G. Arnott, President & CEO of John Hancock Funds.

“Karen is a collaborative leader with deep industry experience who will help us continue to build the John Hancock Funds brand and enhance awareness of our position as a world-class provider of asset management solutions. We are very pleased to welcome her to John Hancock,” said Mr. Arnott.

Most recently, Ms. McCafferty was Senior Vice President, Director, Marketing, Communications and Corporate Affairs, with Sovereign Bank (Santander) in Boston, where she was responsible for all bank-wide marketing and communications.  Prior to that she held several positions at Putnam Investments in Boston, including Managing Director, Group Director, Retail Marketing Communications, where she oversaw the planning and development of marketing and communication plans in support of the firm’s retail mutual funds and products across multiple distribution channels.  Earlier, Ms. McCafferty also was a Vice President with the advertising firm Hill Holliday in Boston.

Ms. McCafferty holds an MBA from the Sloan School of Management at the Massachusetts Institute of Technology, and a BA from Boston College.

About John Hancock Funds

The Boston-based mutual fund business unit of John Hancock Financial, John Hancock Funds manages more than $77.8 billion in open-end funds, closed-end funds, private accounts, college savings and retirement plans, and related party assets for individual and institutional investors as at September 30, 2012.  

About John Hancock Financial and Manulife Financial Corporation

John Hancock Financial is a unit of Manulife Financial Corporation, a leading Canada-based financial services group with principal operations in Asia, Canada and the United States. In 2012, John Hancock celebrates 150 years of serving clients across the United States, while Manulife celebrates its 125th anniversary. Operating as Manulife Financial in Canada and in most of Asia, and primarily as John Hancock in the United States, Manulife Financial Corporation offers clients a diverse range of financial protection products and wealth management services through its extensive network of employees, agents and distribution partners. Funds under management by Manulife Financial and its subsidiaries were C$515 billion (US$523 billion) as at September 30, 2012.  Manulife Financial Corporation trades as 'MFC' on the TSX, NYSE and PSE, and under '945' on the SEHK. Manulife Financial can be found on the Internet at manulife.com.  The John Hancock unit, through its insurance companies, comprises one of the largest life insurers in the United States. John Hancock offers a broad range of financial products and services, including life insurance, annuities, fixed products, mutual funds, 401(k) plans, long-term care insurance, college savings, and other forms of business insurance. Additional information about John Hancock may be found at johnhancock.com.

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