Ever since the regulatory change allowing hedge funds to advertise, reporters have been exploring whether or not hedge funds will compete with mutual funds and other investments. WSJ
reporter Daisey Maxey adds a story into the fray, interviewing advisory firm and hedge fund firm executives.
Overall, there appear to be a lot of disagreements as to whether hedge funds will lure investors away from mutual funds. Maxey interviewed Charles Stucke
, chief investment officer at Guggenheim Investment Advisors
], which offers hedge funds, who said it will help raise awareness and educate investors at alternative investments.
, an advisor at Pittsburgh-based Legend Financial Advisors
expects to hear from clients who have seen the advertising and want to inquire about alternative investments, Maxey wrote. Whether or not the ads will reach less sophisticated investors, or simply confuse all investors, is another question Maxey's sources raise.
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Correction: A prior version of this story listed the wrong company for Charles Stucke. He serves as CIO of Guggenheim Investment Advisors.
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