A publicly traded broker-dealer's multiboutique asset manager is preparing to rebrand. Yet the asset manager's six boutiques and its mutual fund family will keep their existing names.

Robert Daniel "Bob" Kendall III Carillon Tower Advisers President

Late last month, Paul Reilly, chairman and CEO of St. Petersburg, Florida-based Raymond James, and Bob Kendall, president of RayJay's Carillon Tower Advisors [profile], confirmed that this fall Carillon's name will change to Raymond James Investment Management. Yet the names of Carillon's boutiques — Chartwell Investment Partners, ClariVest Asset Management, Cougar Global Investments, Eagle Asset Management, Reams Asset Management, and Scout Investments — and of the Carillon fund family will not be affected by the rebranding.

The move comes less than a month after the addition of Carillon's newest boutique, a year after Kendall took over Carillon, and six years after RayJay created Carillon. (The multi-boutique started out with three subsidiaries: Eagle, Cougar, and ClariVest.)

Reilly describes the rebranding as reinforcing RayJay and Carillon's "shared path of growth and success."

"We believe a new name leveraging a respected Fortune 400 franchise will improve and amplify our firm's brand recognition with key clients," Kendall states. "Further, being more clearly tied to Raymond James and its resources will make our firm a more attractive home to new boutique investment managers." 

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