The asset management arm of a money center bank led the active inflows pack yet again last month, according to the latest data from the folks at a publicly traded investment research company.

This article draws from Morningstar Direct data on March 2025 open-end mutual fund and ETF flows, excluding money market funds and funds of funds. (The data also excludes other asset management products, like CITs and SMAs.*) More specifically, this article focuses on the 716 firms (down by 14 month-over-month** from February 2025 and and down by 25 year-over-year from March 2024) that offer actively managed long-term mutual funds or ETFs.

J.P. Morgan led the way for an 11th month running, thanks to an estimated $6.586 billion in net March 2025 active inflows, down by $924 million M/M from February 2025 but up by $1.202 billion Y/Y from March 2204. Other big March 2025 active inflows winners included:

Allianz's Pimco, $2.323 billion (down by $966 million M/M, up by $692 million Y/Y);

Edward Jones' Bridge Builder, $2.002 billion (up by $1.03 billion M/M, up by $1.44 billion Y/Y);

BlackRock (including iShares), $1.815 billion (down by $926 million M/M, down by $1.589 billion Y/Y); and

Rafferty's Direxion, $1.615 billion (down by $145 million M/M, up by $1.486 billion Y/Y).

On the flip side, Capital Group (home of American Funds) took the active outflows lead last month, thanks to an estimated $9.59 billion in net March 2025 active outflows, up by $5.82 billion M/M from February 2025 and up by $6.089 billion Y/Y from March 2025. Other big March 2025 active outflows sufferers included:

Fidelity, $5.678 billion (up by $146 million M/M, up by $38 million Y/Y);

T. Rowe Price, $3.993 billion (up by $1.097 billion M/M, up by $779 million Y/Y);

Vanguard, $2.701 billion (down by $951 million M/M, down by $725 million Y/Y); and

Franklin Templeton (including Putnam and Royce), $$2.427 billion (up by $520 million M/M, down by $98 million Y/Y).

Overall, active funds suffered a combined $30.697 billion in net outflows in March 2025, a $32.982-billion net flows drop M/M and a $33.405-billion net flows drop Y/Y. 41.6 percent (298) of active fund families brought in net active inflows in March 2025, down M/M from 49 percent and down Y/Y from 44.3 percent.

*This caveat is particularly important for large fund firms, many of which are big players in the 401(k) business, where collective investment trusts (CITs) and separately managed accounts (SMAs) are commonly used alternatives to traditional mutual funds.

**This recent fund firm count change is largely one of classification, as the MFWire team is making an effort to properly label flows for multi-boutique asset managers and ETF-in-a-box shops. 

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