Exchange-traded fund giants and upstarts face name-calling this week over, well, ETF names. Stowe, Vermont-based Casey Research just released a new report, "The Top 10 Misleading ETFs", that calls out a veritable who's who of ETF providers for the brands they put on some of their products [report].

Vedran Vuk, the senior analyst who penned the report, actually called out 13 ETFs by name and many more by extension, with three similar ETFs sharing one spot and a whole host of commodity ETFs sharing another.

A number of shops' ETFs faced Casey's wrath. They include: Fidelity [profile], BlackRock's iShares [profile], Van Eck's [profile] Market Vectors, Allianz' Pimco [profile], Invesco's PowerShares [profile], ProShares [profile], State Street Global Advisors' [profile] SPDRs, U.S. Commodity Funds [profile] and Vanguard [profile].

"For many ETFs, a fund name has absolutely nothing to do with its contents," Vuk wrote. "These are either the top misleading ETFs or poster boys of a larger problem rampant in the industry." 

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