Quantcast
The MFWire
Manage Email Alerts | Sponsorships | About MFWire | Who We Are

Subscribe to MFWire.com's News Alerts [click]

Rating:Why Did Carillon Tower Create a CMO Position? Not Rated 0.0 Email Routing List Email & Route  Print Print
Monday, May 08, 2017

Why Did Carillon Tower Create a CMO Position?

Reported by Marisa Santella

In the past, marketing at Carillon Tower Advisers has been self supported. However, in efforts to raise awareness and continue growth after recent acquisitions, a CMO role was created, and the national search was on to fill it.

Renee Baker
Carillon Tower Advisers
Chief Marketing Officer
Effective April 17, 20-year marketing executive in the asset management industry, Renee Baker, was appointed as the first chief marketing officer of Carillon Tower, a St. Petersburg, Florida based global asset management firm that supports autonomous boutiques.

"I accepted the role as CMO due to my background, and skill sets," Baker tells MFWire.

In her new role, Baker will manage the firmís overall marketing efforts including digital strategy, brand advertising, PR, and more. She will report directly to Cooper Abbott, president and chairman of Carillon Tower.

Baker joins the Carillon team as they prepare to acquire Scout Investments, a $4.8 billion equity investment firm located in Kansas City, Missouri, and Reams Asset Management, a $23.3 billion fixed income investment firm located in Columbus, Indiana.

"Both Scout and Ream have a lot to offer, and we want to share that with our clients," Baker states. "This acquisition will help elevate our portfolio."

This new position does not replace any roles at any of Carillon's affiliates, like Eagle Asset Management, ClariVest Asset Management, and Cougar Global Investments. In fact, Baker will play a role in distributing marketing support for all three.

Carillon's parent, the publicly traded broker-dealer Raymond James, also has its own marketing team.

Prior to joining Carillon, Dr. Baker was employed at Aberdeen Asset Management in a senior marketing position, with similar responsibilities yet at a smaller scale.

A representative from Aberdeen was not immediately available for comment on how Baker's duties are being handled.

Baker holds a bachelorís degree from Rutgers University, a masterís in business administration from The Pennsylvania State University Smeal College of Business, and a doctorate in business administration from Wilmington University. 

Stay ahead of the news ... Sign up for our email alerts now
CLICK HERE

0.0
 Do You Recommend This Story?



GO TO: MFWire
Return to Top
 News Archives
2018: Q3Q2Q1
2017: Q4Q3Q2Q1
2016: Q4Q3Q2Q1
2015: Q4Q3Q2Q1
2014: Q4Q3Q2Q1
2013: Q4Q3Q2Q1
2012: Q4Q3Q2Q1
2011: Q4Q3Q2Q1
2010: Q4Q3Q2Q1
2009: Q4Q3Q2Q1
2008: Q4Q3Q2Q1
2007: Q4Q3Q2Q1
2006: Q4Q3Q2Q1
2005: Q4Q3Q2Q1
2004: Q4Q3Q2Q1
2003: Q4Q3Q2Q1
2002: Q4Q3Q2Q1
 Subscribe via RSS:
Raw XML
Add to My Yahoo!
follow us in feedly




©All rights reserved to InvestmentWires, Inc. 1997-2018
40 Wall Street | 28th Floor | New York, NY 10005 | P: 212-331-8968 | F: 212-331-8998
Privacy Policy :: Terms of Use