A new fund family from an insurer took the inflows lead proportionately last month, according to the latest data from folks at a publicly traded investment research firm.

This article draws from Morningstar Direct data on January 2024 open-end mutual fund and ETF flows, excluding money market funds and funds of funds. (Other asset management products, like CITs and SMAs, are also not included.)

Column Funds (from Northwestern Mutual's Mason Street Advisors) pulled ahead last month, thanks to an estimated $840 million per fund in net January 2024 inflows, up month-over-month from $6 million per fund in December 2023 (the fund family's debut month). Other big January 2024 inflows winners included: Dodge & Cox, $180 million per fund (up M/M from $27 million per fund in net outflows, up year-over-year from $86 million per fund in January 2023 inflows); 21Shares, $107 million per fund (up M/M from $2 million per fund); Bitwise, $105 million per fund (up M/M from $1 million per fund, up Y/Y from zero net flows); and Vanguard, $61 million per fund (up M/M from $27 million per fund, up Y/Y from $41 million per fund).

On the flipside, Grayscale took the outflows lead last month, thanks to an estimated $348 million per fund in net January 2024 outflows, down M/M from $0.3 million per fund in December 2023 inflows and down Y/Y from zero net flows in January 2023. Other big January 2024 outflows sufferers included: Parnassus, $119 million per fund (up M/M from $21 million per fund, up Y/Y from $7 million per fund); Primecap, $117 million per fund (down M/M from $191 million per fund, up Y/Y from $33 million per fund); Ark, $114 million per fund (down M/M from $40 million per fund in net inflows, up Y/Y from $0.2 million per fund in net outflows); and Akre, $112 million per fund (down M/M from $117 million per fund, up Y/Y from $3 million per fund).

In January 2024, the whole long-term mutual fund and ETF industry brought in $847,000 per fund in net inflows. That's down M/M from $1.364 million per fund in December 2023 and down Y/Y from $1.008 million per fund in January 2023. 

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